Jaivik Edible Cutlery created an alternative to plastic utensils. Jaivik, defined as organic in Hindi, was developed in India to decrease cutlery waste. The challenge was to create a branding to celebrate Jaivik’s cultural and sustainable roots. The branding includes logo lockup, packaging, and brand guidelines.
The packaging is created from sustainable materials and embraces beautiful mandala patterns created from spoon and fork illustrations. The brand communicates the power of simplicity with a limited palette, minimal iconography, and an inviting tone.
