Collaboration with the Silk Road Medical Device team started with an urgent project and has grown into an ongoing relationship for the past three years. Projects have varied from logos, brochures, booklets, banners, and other educational resources.
The shared goal across all projects is to spread awareness and education about stroke prevention and TransCarotid Artery Revascularization (TCAR) device. Educational graphics and resources have been shared with thousands of hospitals and practices in the United States. These assets are praised by physicians for creating insightful patient information to understand stroke risk factors, prevention, and the TCAR device.
OMA Branding
RESOURCES
RESOURCES
Silk Road Mecial – Office of Medical Affairs (OMA) wanted their materials to veer away from Silk Road branding and become recognized as a separate department. However, collectively their collateral looked mismatched. The solution was to craft a unique branding that offers enough contrast from Silk Road VI but also maintains a similar graphic language. This branding has been applied across all resources to unify their assets and create consistent OMA resources. The beloved branding has been applauded by physicians, internal teams, and clients – described as beautiful, calm, informative, clean, and easy to understand.
